PARTNERS
TransLash Media
2021
Challenge
TransLash tells trans stories to save trans lives, and, as an ongoing client, has a range of design and visual needs to raise the visibility of their work, their research and podcasts, the stories, realities, and visions of trans folks, among others. Through their social media presence, collateral, and communications materials, they needed a way to spotlight specific, nuanced issues that were being overlooked.
RC's Response
RC elevated key messaging and synthesized complex and important information into compelling, yet digestible, unique visuals. By incorporating the diverse faces, voices, and experiences of TransLash’s community, we have created social media assets and mini campaigns, long-term social media templates, infographics, zines, and other visual material that raise the visibility of the TransLash and its community through celebration, mourning, education, and mobilization.
Impact
We were proudly able to elevate the storytelling of TransLash through multiple platforms and channels, supporting the organization to reach a wider audience and bring their research and stories to life through visuals. Through our provided social media templates, TransLash developed a consistent visual identity on social media that raised recognition of the organization’s content and improved the efficiency of their content creation amidst a growing team.
